Torrecárdenas: a brand from the movies

Torrecárdenas: a brand from the movies

By 12 September, 2014 Uncategorized No Comments

Almería, with its explosion of subtleties and contrasts, provides the keys for structuring the brand story: sea and sky of intense, strongly Mediterranean blue; sun with character, capable of strongly defining the shadows of each corner of the city; tough land, difficult to work, and sunsets that make the city a magical place. A second point of inspiration was the conceptual proposal of the architecture, making an intelligent nod towards the world of film as a tribute to Almería’s long tradition as a natural setting for Western movies. We have reflected this in the symbol of the “A” of Almería together with the star that crowns it, a metaphor for the stars of the Hollywood Walk of Fame and also a sheriff’s star. Finally, the strength of the project is reflected in a sans-serif typeface for a modern, balanced look.